# Automation 101
It’s a hot word these days, and surprisingly serves a tangible purpose!
The idea is to optimize our output. Create something once, and use technology to distribute across the net.
Make a TikTok, share it as a story to Instagram & Facebook; post it as a video to Twitter 😃 Or you can use tools to automate this process.
There are many ways to do this, and a growing number of platforms one might like to reach.