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SEO 101

Search Engine Optimization is a tricky word; with more meanings than mountain has stones.

There was a time when you could game the system quite easily; though now it’s a bit more difficult.

We're going to walk through three different types of SEO, on-site, off-site and technical SEO.

Starting with technical SEO ~

First off, Google has a few preferences that one is encouraged to follow; and these are often follwed by others in the market.

We will need to provide some metadata, titles, brief descriptions and a feature image.

As well, Google prefers for sites to be mobile-accessible. And for them to be updated regularly.

One is able to register with Google’s Search Console , and get feedback on your website’s Search Engine readability!

# SiteMaps

Google loves these, and uses them to scrape your website for their search engine!

# Mobile First

Google also loves this, most folks use their phones to traverse the net these days. Making sure your website is responsive to their smaller screens will boost your website’s rating!

# Consistent Content

Remember that sitemap, for scraping?

If Googles see that you are updating your website with new content often and consistently, it likes that too!

This is one of the most challenging parts of SEO and leads us on to on-site SEO.

This is the act of continually honing your titles, keywords, descriptions, images and content to learn what is drawing and capitivating your visitors.

# Off Page SEO

I'm just starting to learn about this, so don't have too much to say; save that networking is the key.

Get your brand out there, connect with others in your industry and aboard to build awareness.

Increase the probability of serendipity.