# The Exo-CTO Files
This is still a work in progress - the outline exists, though content still needs to get filled.
Here I provide a straight-forward guide highlighting all of the necessities of launching a digital brand, or presence. It is presumed that you already have a product in mind.
That products can range from writing to art to merchandise or services.
Your next step is to build awareness of your product or service; and provide a place for people to learn more.
Websites can be as cheap or as expensive as you like. Static websites can cost as little as a few cents per month, or complete CMS’s or applications can cost tens to hundreds to thousands of dollars per month to run.
Though there is much more to building a presence than merely building a website.
We will cover analytics, search engine optimization, and more throughout this essay.
So strap in and enjoy the ride!